The Social Marketing and Entrepreneurship

Study Goals Curriculum Career Prospects



Co-offered by the School of Business and the Faculty of Social Sciences, the Social Marketing and Entrepreneurship Concentration aims at equipping students with rigorous transdisciplinary proficiency in social sciences and business methods and domain knowledge, through which students can apply to solving real-world problems effectively and ethically across different social contexts.



Study Goals

After completing the Concentration, you will be able to:

  • Understand the fundamental concepts, principles, ethical considerations, and practices underpinning social marketing and entrepreneurship.
  • Analyze complex social and environmental challenges through a transdisciplinary perspective, encompassing local, national, and global frameworks.
  • Develop knowledge and skills in social marketing and entrepreneurship essential for proficient management and leadership across diverse sectors including private and public industries, non-profit organizations, and social enterprises.
  • Design innovative and financially viable solutions to address pressing social and environmental issues in local, national, and global contexts.
  • Develop a heightened social awareness, a compassionate comprehension of, and moral imagination for, prevalent social and environmental issues at the local, national, and global levels.





Self Photos / Files - sme1

The structure of the curriculum is as follows:

Concentration                    Units
Required Courses                   3
Elective Courses                   18 
Total Units                             21



Required Course— 3 units

BUSI 3067/ SOSC 3007 Social Innovation Management and Entrepreneurship Internship

Elective Courses— 18 units

Students may choose six elective courses from the list which will be released at the beginning of each semester.  To ensure transdisciplinary diversity, students should observe the following requirements:


  • For students undertaking programmes offered by the Faculty of Social Sciences or the School of Business, at least four of the courses should be taken by the students aside from their own faculty/school;
  • For students undertaking programmes offered by other faculties/schools, at least two courses from the Faculty of Social Sciences AND two courses from the School of Business should be taken;
  • At least four of the courses should be at 3000-level or above;
  • Overlap between the courses of the 1st Concentration and the 2nd Concentration is NOT allowed.


New courses will be added to the Concentration from time to time.
Elective Courses_ Sem 1 & 2, 2024/25



Career Prospects

  • There are numerous career prospects available for graduates with the Social Marketing and Entrepreneurship concentration. Students with this concentration have a unique set of skills that are highly sought-after in a variety of sectors, including digital marketing agencies, non-profit organizations, social enterprises, and government agencies.

  • Some of the popular professions that graduates can pursue include: Social Media Specialist, Digital Marketing Manager, Social Enterprise Manager, non-profit Programme Manager, Community Engagement Coordinator, Event Coordinator, Business Development Manager, Public Relations Specialist, Corporate Social Responsibility Manager, Market Research Analyst, etc.

Self Photos / Files - sme2